Challenge:
Create a digital tool or experience that capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
Execution:
We identified young adults (18-24 years old) as the primary audience, who are digitally engaged but seeking meaningful real-life connections. The campaign goal is to turn digital connections into IRL experiences, aligning with Airbnb's ethos of offering unique stays and authentic community connections. I included personalized kits and diverse travel experiences in locations like Cape Town, Nha Trang, and Cagliari to cater to various travel styles and preferences. Promotion channels were thoughtfully chosen, combining traditional media with digital platforms like TikTok and Instagram to effectively reach the audience.
Truth:
generation z yearns for genuine, adventurous experiences as a means of escaping the digital noise
Seize the stay with
airbnb
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Seize the stay with
airbnb
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
