Creative Intern

I managed campaigns for major wellness and fitness clients including NextHealth, Premier Martial Arts, Perspire Sauna Studio, and Restore Hyper Wellness.

Led creative projects from concept to completion. Maintained team organization and momentum. Delivered thoughtful, high-quality work through effective collaboration.

Comapny:

Franchise Ramp
Timeframe:

May 12th- June 23rd 2025

Objection:

Create a Reel for NextHealth showcasing their services.
Execution: Created a Reel for NextHealth showcasing their facial treatment service. Featured a male client receiving the treatment with the compelling hook "Sharper look, sharper mind" to emphasize both aesthetic and cognitive benefits. The visual narrative effectively highlighted the premium experience while maintaining brand positioning in the wellness space.

Objection:

Create an Ad for Premier Martial Arts.
Execution:

Created a family-focused ad campaign for Premier Martial Arts featuring children and parents practicing together. The campaign used authentic imagery that emphasized joy and connection, with the tagline "Where Learning Feels Like Play." Supporting copy highlighted confidence-building, discipline, and family bonding. Successfully positioned Premier Martial Arts as an inclusive, fun environment for families.

seize the stay with

airbnb

Challenge:

Create a digital tool or experience that capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.

Execution:

We identified young adults (18-24 years old) as the primary audience, who are digitally engaged but seeking meaningful real-life connections. The campaign goal is to turn digital connections into IRL experiences, aligning with Airbnb's ethos of offering unique stays and authentic community connections. I included personalized kits and diverse travel experiences in locations like Cape Town, Nha Trang, and Cagliari to cater to various travel styles and preferences. Promotion channels were thoughtfully chosen, combining traditional media with digital platforms like TikTok and Instagram to effectively reach the audience.

Truth:
generation z yearns for genuine, adventurous experiences as a means of escaping the digital noise

Event Planning

I orchestrated a memorable Potluck Friendsgiving event, incorporating strategic planning and creative direction. I developed and distributed mood boards to ensure cohesive photo aesthetics, managed guest communications through digital invitations, and implemented a streamlined system using Google Forms to track dietary restrictions and potluck contributions. I then curated a comprehensive menu and designed an elegant tablescape to enhance the dining experience.

I secured an ideal location and designed personalized invitations, which were promptly distributed to all attendees. I coordinated contributions from each guest to ensure a seamless and enjoyable experience. Furthermore, I led a yoga class, providing a unique and relaxing activity that enhanced the overall event.

I meticulously designed the wardrobe, invitations, and menus, ensuring every detail aligned with a Mediterranean theme. I curated a selection of food that perfectly matched the desired look and feel, creating a cohesive and immersive experience. My strategic planning and attention to detail resulted in a memorable and well-executed event.